King Will was registered in early 2014 but our own studio was founded in early 20th century. As a jeweler, we are young but we are very experienced in jewelry processing and production. At the very beginning, we do all the jewelries like cufflinks, necklaces, bracelets, and so on. However, because of one single case, we decided to focus on the wedding bands.
In November 2014, a customer sent us an e-mail saying that she was attracted to one of our ring and want it to be her husband's wedding band. At that time, there's no stock of that specific ring. But she was so urged that she kept chasing us when it would be available. We couldn't understand why she is so persistent as we have many other styles and a lot of competitors. Then we heard the romantic but cruel story:
She got cancer and only have 6 months to live. Before the grievous news, she was promised to marry her beloved person. For this vow, they planned their wedding in a very limited time. Hoping to leave her husband the best memories in the last time of her life. They finally chose her birthday as their wedding date but did not expect that the ring they fall in love with is out of stock.
We were deeply moved, and made the ring exclusively for her with our best wishes. Her name is engraved on this ring. And we can imagine that every time the husband sees it, he'll remember the time they were together, the vow they made and the happiness they had.
We realized that, unknowingly, many people chose King Will ring as their wedding bands. We also received their feedback and stories. Our rings witness their happiness and remind them to keep their promises and enjoy the life. This sense of accomplishment is far greater than the benefits. So we change our strategy, only focus on wedding band in 2015.
WE EAGER TO BE A PART OF MORE LOVE STORIES AND WISH MORE AND MORE PEOPLE CHOOSE KING WILL AS THEIR VOW KEEPER Adhering to this idea, in July 2016, we sponsored New Hope Mission to hold a group wedding for the poor people in Haiti. Free bands were given to help those who wants to keep their vows.
- King Will, The Vow Keeper